SoundCloud

- For the Devoted

This campaign was born from the understanding that music is more than just sound – it’s identity. These executions dig into the passion that fuels sincere fandom and why SoundCloud is the platform for the devoted.

In the same way a skate edit makes me feel jealous of skating, these social executions show off the undeniable swagger of devotion.

We wanted to meet the devoted where they thrived the most: concert porta-potties, on a sidewalk outside of a venue, and in a vinyl record divider.

What better way to show that SoundCloud is devoted by releasing a deep cut (See.SZA.Run) on vinyl?

Art Director: Carly Garrett
Copywriter: Cam Christensen
Director of Photography: Joseph Larsen
Editor: Joseph Larsen